Our Mission

August 9, 2020


Are you a gin lover but also want to do your part for the protection of animals?

You’ve come to the right place.

I’m Chris, the founder of Pangolin Gin and I just want to start by thanking you for popping over to find out about our product and mission.

Pangolin Gin began during a recent trip I made to South Africa, where I learned for the first time about the illegal trade of pangolins.

Maybe you’ve heard of these amazing creatures, or maybe you haven’t. Despite pangolins being the most illegally trafficked mammal in the world, many people don’t know about them.  

It’s time to change that.

Wonderfully weird, pangolins are solitary, nocturnal mammals, found across Africa and Asia. They’re covered in heavy, overlapping scales that they are able to roll up into a ball whenever they feel threatened. The scales are made from keratin – the same protein that makes human hair and fingernails.

Pangolins shuffle around on their hind legs, balanced by a heavy tail, their claws tucked up under their chin. They use these claws to dig for ants and termites, which they eat 1000’s of every day using a super long and sticky tongue.  

Moving only during the cover of night, pangolins are a highly secretive creature and many mysteries remain about their behaviour and habits. Sighting them in the wild is rare – and rarer still since the poachers have been on their tail.

Right now, all eight of the pangolin species are endangered due to the ongoing illegal international trade for their scales, skin and meat, used in traditional Chinese medicine and as fashion accessories.

It’s estimated that 1 million pangolins were trafficked in the last 10 years, but it’s likely the numbers are actually far higher. With such poor public awareness and lack of information about the illegal trade, conservationists are facing a significant challenge to protect them.

Here’s where we come in.

Pangolin Gin is created to help save the pangolin from extinction. With each bottle purchased, a percentage goes towards international pangolin conservation charities working across Africa and Asia. Currently, we’re proudly supporting Pangolin Crisis Fund.

Along with these donations, and with the help of our unconventional brand ambassador, Pango, Pangolin Gin hopes to raise the profile of these amazing creatures and shine a light on the threats to its survival.

Though our mission is in conservation, we are passionate about creating an extraordinary tasting drink too. Our gin is blended with rare African botanicals to produce a uniquely balanced spirit that captures the essence of the South African sundowner – perfect for sipping at the end of a long day.

With a flavour as distinctive and robust as the pangolin itself and as well-rounded as its signature roll, Pangolin Gin helps to protect the world’s most trafficked mammal, one crafted bottle at a time.

Are you with us?